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Media campaign for Graybar, an electrical supplier based in St. Louis. This project consisted of marketing and messaging concepts for a national media brand awareness campaign which included print, web, television, digital (online), and radio.


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National media campaign targeted to municipal leaders and community members promoting the benefits of upgraded municipal lighting systems. Deliverable included key art (full-page ad) and animated digital ads targeted to community residents, and a print mailer targeted to civic leaders.

 
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